Fashion and the internet

Fashion and the Internet

Fashion and the internet have had a good relationship over the years, which has lead to many new ways to look and create fashion, the first thing being online clothes shopping I think this was a great idea as may people hate going out and spending hours going shop to shop looking for something nice, with online shopping you can sit down with a cup of tea and enjoy shopping and relaxing. Most people prefer to do this as you get what you want to your doorstep. However there is much more to fashion and the internet then just online shopping there are now apps and much more that can help you get exactly what your looking for, there one app that I use to find what I'm looking for called Polyvore this app help people like me to get what they want buy searching for it on the website or mobile app, it has a bunch of different shops clothes displays it in that one app, for example if I was looking for a white skirt with a black pattern I would simply search it on the app and it will show me which shops have a white skirt with a black pattern, you can also refine your searches from the shop or brand your looking for. The app not only display clothes it helps people to style them as well, as they have tab for were you can create your 'sets' this means you can piece different clothes together and publish them for others too see and get inspired by I think this is a good app for people who are just getting into fashion and need a little inspiration.

Fashion and the internet also come together with small online start ups like boohoo and miss guided these are now very popular online start ups with affordable clothing, both companies do not have any stores for customers its all online as now a days people do prefer to shop online as they can sit at home, relax and shop. The internet has made it easier for everyone to get access to shops like these therefore they can work as they have low cost on running the website and maintaining the website its much easier then looking for a shop and maintaining the shop then expanding the business, as with the internet business is easily expanded with advertisements and cheap shipping is always a nice way to draw costumers in. This shows that the internet is an good opportunity for small fashion companies as they can get the products to us for cheaper than the stores as they don’t have to send it out to stores they directly send it too us. Not only that we can also get things from abroad easily as fashion trends in the US are different to the UK we can get a global choice of what clothes we like and what we don’t like this shows that we have more variety now a days with the internet and fashion collaborating.