Beauty blogs and YouTube
Beauty blogs and YouTube are very popular
today as they are very assessable and easy too follow. There are many beauty
blogs that are availed on YouTube and you can learn loads of different things
from these blogs like how to style your hair or how to do an make up look or
even how to look after your skin. There are widely availed on YouTube and have
a demand as people can learn things they never new from the comfort of their
own homes, they are really easy too follow and appeal to both men and women.
Beauty blogs are really fascinating as people are show the world of YouTube
what they can do with make up and people get a ‘perfect flawless make-up’ look
right from home and do not have to go out and get their make-up done professionally,
however with that being said people/beauty bloggers also use YouTube to promote
themselves and what they are doing with there beauty and make-up tips a lot of
and how to use them. To me and to most other girls this is very useful as it
helps us to look after our skin and look are best easily as all we have to do
is watch a video and copy what the blogger is doing and most bloggers explain
what they are doing during the video and what you shouldn’t do as well which is
very handy to viewers therefore we are potentially getting a skin care/make-up
lesson for free on YouTube. I am very into my make-up and fashion hence I think
this type of blogging is very useful for girls like me as we can learn a lot of
things and find out new techniques from people who post these blogs on YouTube
for us too view.
YouTube doesn’t just help the views it
helps the bloggers too as they can get ‘successful channels’ which potentially
means that they get a large number of subscribers therefore the blogger can
post longer videos and get a certain amount of money when they have a certain
number of views therefore the YouTube blog is another type of business for the
blogger themselves. Also talking about business many bloggers often use their
channel to promote themselves and get their own brands e.g. a blogger who calls
her channel ‘Huda Beauty’ has promoted her own false lashes and her false lash
glue, this is as she is a well known blogger who is based in Dubai and has had
the opportunity by being recognised for her talents through YouTube and was
able to create a huge eyelash and eyelash glue line. With this they blogger
also use their own products in their videos to promote them. Another example is
right here from Britain two sisters who paired up to create a beauty blog and make
up tutorials on YouTube and now one of the sister Samantha Chapman has now got
a very successful line of make up brushes called Real Techniques which is
available in the UK, USA and other countries too however these bloggers are
famous on YouTube however they do not get the same celebrity status as
traditional celebrities. However they do get called to events and get to host
certain events they do have fans but they do not get paparazzi attention and
get published in magazines for gossip but people do want to know about their
lives as they request videos like TMI tags with is a video about a person in
this case the blogger answering personal questions like ‘what is your weight?’
Also beauty bloggers team up on YouTube to
give their subscribers two look/a themed look with other popular blogger this
also helps to promote one another on channels.
Also with YouTube beauty bloggers they
are very live and bubbly to get people to recognise them and make them
successful. “Not overtly acting are ‘being themselves’” (Tolson, A 2012: P1) therefore
we get to know the person who is making the YouTube videos a perfect example of
this is a YouTube blogger Nicole in this tutorial linked bellow shows a perfect example of how she puts
her personality in her videos most of her tutorials are like this and make the
viewer enjoys them and make them feel like they know her as she jokes around
with us. https://www.youtube.com/watch?v=OY7RmxbMyKk.
These beauty
blogger who put themselves out their on YouTube can experience hatred towards
them as people can comment on their videos and sometimes people do not leave
nice comments so even though they help people by sharing their knowledge they
do get nasty things said to them as some people do not agree with everything they
say or the looks that they create, I this is normal on the internet though as
you can never please anyone therefore there are always an con to everything.
Also I think
this is another way to express your knowledge and share what you know with
other people, it is very accessible as well and easy to find a tutorial that
you are looking for by simply typing what you are looking for in the search bar
and loads of different tutorial of different/similar things pop up. I love
watching these videos and learning loads off new things, I feel like I am kind
of a make up artist who is self taught by YouTube tutorials this could potentially
lead me to do a make up course but I wouldn’t have found that I like learning
and trying pout make up with out watching all these tutorials so they can also
inspire people like me to find hobbies and maybe a career I also have had a job
on a make up count and got to show off what I had learnt from the YouTube
bloggers. So it is also very inspirational as well as a learning factor. YouTube
blogger are getting very popular by the day so it is amazing to see what new
people do and have to teach.
Reference
Tolson, A (2012) ‘A New Authenticity?
Communicative Practices on YouTube’, Critical Discourse studies, 7:4