Beauty blogs and YouTube

Beauty blogs and YouTube

Beauty blogs and YouTube are very popular today as they are very assessable and easy too follow. There are many beauty blogs that are availed on YouTube and you can learn loads of different things from these blogs like how to style your hair or how to do an make up look or even how to look after your skin. There are widely availed on YouTube and have a demand as people can learn things they never new from the comfort of their own homes, they are really easy too follow and appeal to both men and women. Beauty blogs are really fascinating as people are show the world of YouTube what they can do with make up and people get a ‘perfect flawless make-up’ look right from home and do not have to go out and get their make-up done professionally, however with that being said people/beauty bloggers also use YouTube to promote themselves and what they are doing with there beauty and make-up tips a lot of and how to use them. To me and to most other girls this is very useful as it helps us to look after our skin and look are best easily as all we have to do is watch a video and copy what the blogger is doing and most bloggers explain what they are doing during the video and what you shouldn’t do as well which is very handy to viewers therefore we are potentially getting a skin care/make-up lesson for free on YouTube. I am very into my make-up and fashion hence I think this type of blogging is very useful for girls like me as we can learn a lot of things and find out new techniques from people who post these blogs on YouTube for us too view.

YouTube doesn’t just help the views it helps the bloggers too as they can get ‘successful channels’ which potentially means that they get a large number of subscribers therefore the blogger can post longer videos and get a certain amount of money when they have a certain number of views therefore the YouTube blog is another type of business for the blogger themselves. Also talking about business many bloggers often use their channel to promote themselves and get their own brands e.g. a blogger who calls her channel ‘Huda Beauty’ has promoted her own false lashes and her false lash glue, this is as she is a well known blogger who is based in Dubai and has had the opportunity by being recognised for her talents through YouTube and was able to create a huge eyelash and eyelash glue line. With this they blogger also use their own products in their videos to promote them. Another example is right here from Britain two sisters who paired up to create a beauty blog and make up tutorials on YouTube and now one of the sister Samantha Chapman has now got a very successful line of make up brushes called Real Techniques which is available in the UK, USA and other countries too however these bloggers are famous on YouTube however they do not get the same celebrity status as traditional celebrities. However they do get called to events and get to host certain events they do have fans but they do not get paparazzi attention and get published in magazines for gossip but people do want to know about their lives as they request videos like TMI tags with is a video about a person in this case the blogger answering personal questions like ‘what is your weight?’

Also beauty bloggers team up on YouTube to give their subscribers two look/a themed look with other popular blogger this also helps to promote one another on channels.

Also with YouTube beauty bloggers they are very live and bubbly to get people to recognise them and make them successful. “Not overtly acting are ‘being themselves’” (Tolson, A 2012: P1) therefore we get to know the person who is making the YouTube videos a perfect example of this is a YouTube blogger Nicole in this tutorial linked bellow shows a perfect example of how she puts her personality in her videos most of her tutorials are like this and make the viewer enjoys them and make them feel like they know her as she jokes around with us. https://www.youtube.com/watch?v=OY7RmxbMyKk.

These beauty blogger who put themselves out their on YouTube can experience hatred towards them as people can comment on their videos and sometimes people do not leave nice comments so even though they help people by sharing their knowledge they do get nasty things said to them as some people do not agree with everything they say or the looks that they create, I this is normal on the internet though as you can never please anyone therefore there are always an con to everything.

Also I think this is another way to express your knowledge and share what you know with other people, it is very accessible as well and easy to find a tutorial that you are looking for by simply typing what you are looking for in the search bar and loads of different tutorial of different/similar things pop up. I love watching these videos and learning loads off new things, I feel like I am kind of a make up artist who is self taught by YouTube tutorials this could potentially lead me to do a make up course but I wouldn’t have found that I like learning and trying pout make up with out watching all these tutorials so they can also inspire people like me to find hobbies and maybe a career I also have had a job on a make up count and got to show off what I had learnt from the YouTube bloggers. So it is also very inspirational as well as a learning factor. YouTube blogger are getting very popular by the day so it is amazing to see what new people do and have to teach.

Reference

Tolson, A (2012) ‘A New Authenticity? Communicative Practices on YouTube’, Critical Discourse studies, 7:4